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Author (up) Terjesen, S. doi  openurl
  Title The Right Stuff: A NASA Technology-Based New Venture and the Search for Markets on Earth Type Journal Article
  Year 2015 Publication Entrepreneurship Theory and Practice Abbreviated Journal Entrepreneurship Theory and Practice  
  Volume Issue Pages n/a-n/a  
  Keywords  
  Abstract This case follows entrepreneur David Belaga's journey in identifying, licensing, and commercializing a National Aeronautics and Space Administration patent for a novel beverage that helps astronauts and athletes stay hydrated. The case reviews the entrepreneurial processes of identifying an opportunity, licensing the technology, creating a supplier network, assembling a board of advisors, developing a social media strategy, and fine-tuning the marketing mix. The case ends with Belaga's major challenge of reaching new customer markets.  
  Address  
  Corporate Author Thesis  
  Publisher Place of Publication Editor  
  Language Summary Language Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN 1540-6520 ISBN Medium  
  Area Expedition Conference  
  Notes Approved no  
  Call Number ATM @ robstephens13 @ Serial 41403  
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