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Author (up) Liu, G.; Eng, T.-Y.; Takeda, S. doi  openurl
  Title An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan Type Journal Article
  Year 2015 Publication Entrepreneurship Theory and Practice Abbreviated Journal Entrepreneurship Theory and Practice  
  Volume 39 Issue 2 Pages 267-298  
  Keywords  
  Abstract The purpose of this article is to extend the existing research on the relationship between eight different types of marketing capability and social enterprise performance. More specifically, we examine third-sector organizations that have transformed their traditional business model to become more business-like social enterprises and how these marketing capabilities influence the success of this transformation in both the UK and Japan. We identify, among other things, that not all marketing capabilities are positively associated with social enterprise performance. These findings challenge the conventional wisdom that market-driven organizations must develop all types of marketing capability. We suggest that social entrepreneurs should develop their marketing capabilities selectively according to their specific performance objectives.  
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  Corporate Author Thesis  
  Publisher Place of Publication Editor  
  Language Summary Language Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN 1540-6520 ISBN Medium  
  Area Expedition Conference  
  Notes Approved no  
  Call Number ATM @ robstephens13 @ Serial 41412  
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