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Author (up) Meyer, M.H.; McNett, J. doi  openurl
  Title SnoworSand, Student Travel Solutions Type Journal Article
  Year 2015 Publication Entrepreneurship Theory and Practice Abbreviated Journal Entrepreneurship Theory and Practice  
  Volume 39 Issue 2 Pages 433-447  
  Keywords  
  Abstract SnoworSand, Student Travel Solutions describes the development of a travel service targeting students abroad for cultural and recreational travel during their foreign sojourns. The case focuses on the decisions needed to transition the venture from a lifestyle hobby into a growing, scalable business. Charlie Bishop, the founder, has created a niche business serving American college students in Europe, providing them with safe, educational, and fun excursions in Europe, Turkey, and North Africa. The venture has significant potential, but to achieve it, Charlie needs to make decisions about marketing strategy, personnel, and logistics, along with the critical issue of how best to finance growth.  
  Address  
  Corporate Author Thesis  
  Publisher Place of Publication Editor  
  Language Summary Language Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN 1540-6520 ISBN Medium  
  Area Expedition Conference  
  Notes Approved no  
  Call Number ATM @ robstephens13 @ Serial 41428  
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