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Author (up) Foo, M.-D.; Uy, M.A.; Murnieks, C. doi  openurl
  Title Beyond Affective Valence: Untangling Valence and Activation Influences on Opportunity Identification Type Journal Article
  Year 2015 Publication Entrepreneurship Theory and Practice Abbreviated Journal Entrepreneurship Theory and Practice  
  Volume 39 Issue 2 Pages 407-431  
  Keywords  
  Abstract Research surrounding how entrepreneurs identify opportunities focuses on the impact of affective valence on entrepreneurs' cognitive processes. Extending this body of research, we theorize how affective valence and affective activation work together to impact opportunity identification. We emphasize that to understand affective influences, both valence and activation should be included because they each influence active search effort and knowledge integration. We discuss the theoretical and practical implications of our study and suggest that future research should include more dynamic relationships among affect and entrepreneurial outcomes.  
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  Series Volume Series Issue Edition  
  ISSN 1540-6520 ISBN Medium  
  Area Expedition Conference  
  Notes Approved no  
  Call Number ATM @ robstephens13 @ Serial 41444  
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